DTC Now 10% of All Off-Prem Wine Sales

2017 was another record breaking year in revenue for direct-to-consumer wine sales. In 2017, DTC wine sales hit $2.69 billion from 5.78 million cases, an increase of 15.5% in value and 15.3% in volumes over 2016. DTC wine shipments now represent 10% of off-premise retail sales of domestic wines. At this rate, DTC wine sales are on track to top $3 billion in 2018, according to ShipCompliant's annual DTC report. The top 10 buying markets in 2017 were California, Texas,