DTC Channel as a “Marketing Vehicle” for Craft Spirits

Dear Client: A recent craft spirits survey found that direct-to-consumer shipping generated an average of nearly 40% of total craft distiller sales— for those able to take advantage of the channel— in 2020 [see WSD 03-31-2021]. It's clearly a channel that's become increasingly important for the craft spirits industry, and indeed was a topic that we kept coming back to during a panel discussion at the recent WSD Summit.   The panel included: Margie Lehrman, ceo, American Craft Spirits Association; Tom