Drizly: A Look at Gen Z Bev Alc Purchasing Behavior

Dear Client:  Move over millennials, the focus is on gen Z's drinking habits now.  In a webinar yesterday, Drizly svp of ad monetization and partnerships Amit Patel along with Campari America e-commerce director Emily Bibeault presented insights on gen Z's purchasing habits. GENERATIONAL TRENDS. Gen Z (those born between 1997 and 2012) makes up about 20% of the current US population. Only a small portion of the generational cohort are of legal drinking age, and that's reflected on the Drizly platform as