Distillery Visitation Sets New Records in 2021

Dear Client:  Consumers were itching to get out and back into the world in 2021, your editors included. And many chose to visit distilleries. Indeed, distillery visitation set records in 2021, specifically across Kentucky and Tennessee.Ole Smoky welcomed about 5.7 million visitors in 2021 across its four distillery destinations in Tennessee, according to on-premise traffic counters, up from its previous record of 4.5 million visitors. Breaking it down by distillery: The Holler in Gatlinburg accounted for the majority of visitation at