Distilled Spirits Council’s Predictions for 2018

Last week we reported on the highlights from the Distilled Spirits Council's state of the union [see WSD 02-01-2018]. In addition to sales numbers for 2017, the Council's svp of economics, David Ozgo, outlined a few trends the group expects will drive sales this year.For one, we can expect to see more companies leveraging new technologies like social media and various digital platforms to communicate with consumers, giving them the ability to "track the consumer more closely and see what