Dissecting Trends with IRI

Dear Client:We've published more than a few articles on the wine category's performance in 2013, highlighting some of the major trends in the category. WSD recently spoke with industry expert, Kim Doehring, who handles client insights for the wine and spirits division of IRI, to delve into what is driving some of these trends and how sustainable they are moving forward. STATUS AND VISIBILITY DRIVE SPARKLING WINE: In 2013, sparkling wine has been one of the most talked about categories.