Diageo’s Strategy to “Win Bigger” in the US

Dear Client: At Diageo's investor day yesterday North America president Ivan Menezes outlined several ways they "plan to win bigger in the US market." They're amping up investment behind key brands, shifting focus to vodka and increasing their presence at the on-premise.Beginning in January in the second half of Diageo's fiscal year they "have stepped up our marketing investment by 25%," said Ivan. That means more support behind its key brands, including Smirnoff, Johnnie Walker, Crown Royal, Captain Morgan, Jose