Diageo’s RTD Investment an $800M Net Sales Opportunity

Dear Client: Yesterday Diageo North America announced an $80 million expansion to its Plainfield, Illinois packaging facility to boost its ready-to-drink canning capability to over 25 million cases per year [see WSD 03-18-2021]. As previously reported, RTDs are a big focus for Diageo, and this latest investment makes that pretty clear.  Credit Suisse estimates that Diageo's capacity expansion could present an $800 million incremental net sales opportunity, worth about 15% of its total US sales, per a recent note. Where