Diageo’s New Value Vodka Hits Shelves

Dear Client: Diageo is targeting the popular, lower-tier vodka category with its latest launch, Ursus Vodka. It sells for $11 per 750ml bottle, which is just below Svedka's price and about on par with Pinnacle. They are "brightly-colored flavored vodkas," says the company, and have a label that changes from white to blue when chilled in a freezer. Very nice. Sounds like they're going with the Coors Light-line-of-marketing. In addition to its Original vodka, they are also releasing a Blue