Diageo Walks Away from Jose Cuervo

Dear Client:Diageo said this morning it has ended talks about taking over the Jose Cuervo tequila brand after failing to agree on a deal with the Beckmanns. As a result, Diageo will stop distributing Cuervo at the end of its distribution agreement in June. Diageo ceo Paul Walsh said in a statement that the future of Cuervo "would be best delivered by aligning ownership of the brand with its route to market and I have no doubt that Diageo has