Diageo v. Diddy Saga Ends; Diageo Now Fully Owns DeLeon Tequila

Dear Client:After quite a bit of back and forth in the courts across multiple lawsuits, Diageo and Sean "Diddy" Combs have "agreed to resolve all disputes between them," per a joint statement released yesterday. HOW WE GOT HERE. Last year Diddy filed a lawsuit against Diageo alleging that the company did not support brands backed by the artist, particularly DeLeon tequila, resulting in poor performance. In fact, he claimed the discrepancy in brand treatment was due to racial discrimination [see WSD