Diageo to Dedicate Even More Resources to US

During the last four years of Ivan Menezes' leadership Diageo has altered its global strategy to hone in on fewer, more promising emerging markets while stepping on the gas in more developed markets like the US. Diageo North America chief Deirdre Mahlan noted during the event that the investments the company has already made for fiscal 2017 are showing results. As a result, all the current core brands (except Smirnoff) will deliver growth for the fiscal year ended July. To