Diageo: The Year to Come

Dear Client: Diageo execs appeared confident this morning as they head into fiscal 2012. North American president Ivan Menezes expects pricing, premiumization and the on-premise to improve, and says they are set to benefit from the new distribution strategy in the US.IVAN ON THE US SPIRITS MARKET: The most recent trends over the last couple of months "continues to suggest continuing momentum..The super-premium and ultra-premium categories are still strong" and "the on-premise has been steadily getting stronger" over the last