Diageo Teams Up with MADD, Uber & NFL to Launch Multi-Million Dollar Campaign

Dear Client:   This week Diageo kicked off a multi-million dollar campaign centered around responsible drinking and impaired driving in partnership with the National Football League (NFL), Mothers Against Drunk Driving (MADD) and Uber.  The campaign, called "Take a Minute. Make a Plan." was spearheaded by Diageo North America evp of corporate relations Stephanie Childs.  You may recall, Diageo became the official spirits sponsor of the NFL in 2021 centered around the Smirnoff, Captain Morgan and Crown Royal brands. "But