Diageo Strikes $10M Partnership with Facebook

Dear Client: Digital advertising is something we've heard a lot about in recent years, as wine and spirits companies (not to mention beer) are allotting a larger percentage of their overall media spend to that medium. Now Diageo is taking it a step further by launching a multi-million dollar partnership with Facebook that will span the globe. Already in the United States Smirnoff, Captain Morgan, Baileys, Jose Cuervo Margaritas and Crown Royal showed a 20% increase in combined sales as