Diageo Sees Little Change in Consumer Behavior

Diageo said it saw “no significant change” in consumer behavior in the U.S. during the six months ended December 31, with premiumization trends continuing and a 2% market volume growth expected. Diageo’s growth continues to stem from its premium brands, such as Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal and Sterling and Chalone wines, and reserve brands, while value brands are holding up the show. On-premise and off-premise both experienced some growth in the first half, although the on–premise (particularly