Diageo Reveals Game Plan for 2015

Diageo is nearing the end of its first half this month and in a recent progress report North American chief Larry Schwartz briefed analysts on what to expect for the first half and detailed the company's plans for each major category in 2015. The most notable overarching trend is Diageo's shift from off-premise focus to an on-premise focus. Larry says this is because during the depths of the recession, consumers didn't give up on alcohol, they just traded down or