Diageo Reformulating Popov and Relska Vodkas

Dear Client:Rising commodity costs and the associated pressures have increased in recent years and it's impacting spirits companies worldwide. As a result of these pressures, some spirits companies are actively pursuing "creative ways to reduce the adverse impacts of these costs," wrote Steve Rannekleiv in the Rabobank Global Beverage Outlook for 2013. Diageo can be counted among these companies, as WSD recently learned it is reformulating vodka brands Popov and Relska - presumably to save costs. As of press time