Diageo Plans to Up Marketing Spend & Innovation to Keep Momentum Going

Dear Client:Diageo ended its fiscal year with organic net sales up 6.1% and volumes up 2.3% globally, driven by new product innovation. In US spirits, net sales were up 5% for the fiscal year ended June 30.BRAND PERFORMANCE. Brands that reported growth for the year in the US:    Crown Royal net sales were up 6%, driven by Crown Royal Regal Apple and Crown Royal Peach.Bulleit net sales were up 8% and gained share in the US whiskey category.Scotch net sales