Beer Business Daily – beer industry news and numbers

Diageo Looking at a Five Year Recovery?

Dear Client:How was the holiday selling season for the world's largest spirits company? We'll find out Thursday when Diageo announces its interim results, although analysts are predicting disappointing numbers. Recall in December Diageo North American president Ivan Menezes told investors that November "was weaker than we and I think the rest of the industry anticipated." At the time he remained "optimistic" about Christmas and New Year's sales but admitted "it's more subdued than we would have expected going into the

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