Diageo Increases Promotional Dollars in July

Dear Client:The times are certainly tough, particularly for higher end spirits brands (not to mention wine but that’s another story). Consumers are less willing to drink at bars and nightclubs, causing super-premium brands that were on fire just 2 years ago to take a step back. Case in point: the percentage of volumes on promotion for the total spirits market grew 150bps to 44.6% of volumes in July, reports UBS analyst Melissa Earlam based on Nielsen scan data from the