The wires are usually pretty dry during Memorial Day weekend, but this year things really heated up as news that InBev is preparing a bid for Anheuser-Busch surfaced last Friday. The Financial Times Alphaville column is now saying that InBev has identified two rivals in a bid for A-B: Diageo and Heineken.“In developing what is known as Project Aluminum, the InBev team have identified two possible interlopers - namely Diageo, which carries the codename Duck, and Heineken, known as Helium...â€
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE