Diageo Gets in the Economic Spirit

Times are tough but Diageo says it’s prepared to battle the waning economy and changing consumer trends with a number of strategies and programs in place. “It’s a good time to be in the alcohol business,” said Ivan Menezes, president of Diageo North America at the company’s Investor Conference. “Alcohol is resilient and spirits, beer and wine trends are holding steady.”ECONOMY. He noted that since the trading environment is changing, the company has to be prepared to make quick decisions