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Diageo Ends New Distill Venture Investments, Reflects Wider M&A Market Trend

Dear Client: News broke yesterday that Diageo has decided to stop investing in new brands through its investment and incubator arm, Distill Ventures.  "Following more than ten successful years partnering with Distill Ventures to nurture and scale emerging spirits brands, we have undertaken a strategic review of our approach to early-stage, venture investments," a Diageo spokesperson tells WSD. "Moving forward, Diageo will not be bringing in any new brands into the Distill Ventures program, whilst a smaller Distill Ventures team

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