Diageo Acquires Craft Whiskey Brand

Dear Client: Diageo just announced it has acquired Cabin Fever Maple Flavored Whisky. Originally launched as a family business, the brand has picked up steam primarily in the North East. The Robillard Family will continue to be heavily involved in the brand and national roll out, says Diageo. Cabin Fever will join their Catalyst Division, which focuses exclusively on what they consider high potential brands. Financial details were not disclosed. This acquisition hits on two big trends in the US: