Dessert Flavored Vodkas Taking the Category by Storm

Dear Client: Two big trends that have emerged in spirits this year are quite contradictory. On one hand, you have consumers snatching up low-calorie, pre-mixed cocktails (Skinnygirl) and low-calorie spirits offerings (Voli Light). On the other hand, more and more companies are launching cupcake, whipped cream, brownie, cake and other dessert flavored vodkas. Just this week White Rock announced the new launch of Pinnacle Cake, following other flavors like Whipped and Cotton Candy. It is set to hit shelves in