Despite Headwinds, Signs Point to “Extraordinarily Strong” OND

Dear Client:  The holiday season is a critical part of the year for wine and spirits. "Wine and spirits share of total beverage alcohol off-premise rises significantly during the winter holidays," said Danny Brager, of Brager Beverage Alcohol Consulting, during a webinar yesterday hosted by the Wine & Spirits Wholesalers of America (WSWA). Wine's dollar share of total bev alc during Thanksgiving is typically 17% higher and 20% higher for Christmas/New Year's. For spirits, dollar share is up 5% for Thanksgiving