Beer Business Daily – beer industry news and numbers

Deirdre Mahlan Talks Value Brands, Millennials and Multiculturalism

In its transition to becoming a consumer-focused business, Diageo North America implemented a (relatively) new core strategy of putting the "right brands in the right occasions and at the right price," chief Deirdre Mahlan explained in an analyst call yesterday."It's simple but it has [resulted in] a significant change in how we approach our business and our view of growth," she added. We'll dig more into the nitty gritty of the discussion next week, but some of the most interesting

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels