Defining a “New Normal” in the Wine Biz

Dear Client:The wine industry must prepare itself for “a new normal” in the next couple of years, said Rob McMillan, founder of Silicon Valley Bank’s Wine Division and author of the annual State of the Wine Industry Report. The wine industry will continue to feel effects of the recession, “and there is no expectation that what was normal for the past decade will return in short order,” said Rob in a statement announcing the report’s preliminary results for the 2010-2011