David Pickerell Illuminates White Whiskeys

Dear Client:A lot is happening in the nebulous category of white whiskeys this year. Corn and rye whiskey volumes are up 53% in the 12 week period ending April 28, per Nielsen, as consumers are starting to notice them, and suppliers are beginning to realize their value. WSD spoke with Oak View Consulting's distilling consultant David Pickerell-former master distiller at Maker's Mark-who believes the growth is more than a flash in the pan. Wine & Spirits Daily: What do you