Data Watch: Premiumization Trend Going Strong, For Now

Dear Client: Off-premise trends continued to accelerate for the week ended March 21, with total beverage alcohol sales up 55% compared to the same period a year ago, according to recent Nielsen data. From week to week, sales were up 28% compared to the week ended March 14.   There were huge sales increases across all categories, with spirits showing the largest at a whopping 75%, followed by wine at 66% and beer/FMB/cider at just over 41% sales growth for the week compared