Data-Driven Ways to Improve Online DTC Wine Sales

Dear Client:  In 2023 direct-to-consumer wine shipments were down 6.5% in volumes and up just 0.1% in sales, according to Sovos ShipCompliant's annual DTC report. Indeed, there's been a noticeable decline in volumes in the channel over the last few years (due in part to a normalization after the pandemic-fueled bump in 2020).  So far in 2024, we've seen "more of a plateau" in overall DTC wine growth rates, Sovos ShipCompliant regulatory general counsel Alex Koral said during a webinar