Current Crisis Accelerates Industry’s Push to E-Commerce

Dear Client: Alcohol under-indexes in online sales especially compared to other CPG categories. With on-premise effectively shuttered for now, the number of bev alc companies making the move toward e-commerce has accelerated. In fact, the number of large brands that have sought out Thirstie's services has multiplied by nearly 5X. "We're hearing from major players in the industry, as they now believe e-commerce is their only avenue for hitting their quarterly and annual projections," Thirstie co-founder and ceo Devaraj Southworth tells WSD.Earlier this