Cuervo Enters Hard Seltzer Category

Dear Client:  No doubt the hard seltzer category is increasingly attractive, growing triple digits and reaching a 7.9 share of the total beer category year-to-date, according to Nielsen. Jose Cuervo is the latest to enter the growing category with the launch of Jose Cuervo Playamar Tequila Hard Seltzer.  Playamar (a compound of the Spanish words for 'beach' and 'sea') ticks all the better-for-you seltzer boxes including 90 calories, all-natural flavors, 4.5% abv, 0g sugar and 0g carbs.  The seltzers are