Credit Suisse: Why Diageo is Poised for a Fast(er) COVID Recovery

Dear Client:   US spirits industry growth accelerated to 11% in Q3, above the 4%-5% growth trend pre-COVID. That acceleration is largely due to price/mix and volume growth, according to a recent Credit Suisse note.  Premiumization has accelerated in the off-premise channel, and Credit Suisse expects that trend will continue at least in the medium-term. They peg overall industry price/mix at about 5% in Q3, compared to 2% pre-COVID.  US spirits volume growth has also accelerated, up 5% in Q3