Craft Spirits Growth Outpacing Total Bev Alc in 2019

Dear Client:The total craft market (craft beer + craft spirits) accounts for about 11% of the total beverage alcohol market, according to IRI data. Craft beer accounts for about two-thirds of the total craft category and craft spirits about one-third.In a webinar yesterday put on by Beverage Industry, Lana Farrell, principal, market and shopper intelligence at Information Resources Inc. delved into the craft market landscape including growth drivers, regional differences and current trends. Craft spirits growth is outpacing total beverage