Could a Juice Lawsuit Have Implications for the Alcohol Industry?

Dear Client:Yesterday, the US Supreme Court heard arguments in a case that could significantly impact the way all food and beverage products are marketed. The case is Pom Wonderful v. Coca-Cola and even though these are two non-alcoholic beverage companies, the outcome could potentially spill over into the alcohol industry. BACKGROUND: The Pom vs. Cola case began in 2008 when Pom sued Coke under the Lanham Act for false advertising on its Minute Maid Pomegranate Blueberry product. In the complaint,