Coppola Doubles Marketing Spend on New Digital Campaign

The Family Coppola has long been challenging wine industry norms in the name of progress. This year it is rolling out new messaging that focuses on adventure, travel and food with an increased investment behind digital and on-location experiences.Aiming to create a non-traditional campaign, Family Coppola first beefed up its marketing team last year with experts from fields outside of wine that could bring different perspectives. The company's svp of marketing Jennifer Leitman, who is approaching her first year with