Convenience, Flavor & Affordability Key to XXL Wine’s Future Growth

Dear Client: Yesterday we published the first part of our conversation with Tri-Vin Wine & Spirits director of national accounts Kaitlin Silva, detailing the origins and success of the high flavor, high abv XXL Wine brand [see WSD 03-16-2026].  Today we'll pick up where we left off, looking more closely at where the brand's future growth opportunities lie.  THE CONSUMER. In the early days, XXL's consumer demographic was largely African American, and that was partially due to where they launched