Consumers Making Lists, Checking Twice

Dear Client: Wine & Spirits Daily attended (and was honored to speak at) the newly named SymphonyIRI (formerly Information Resources Inc) CPG Summit in San Antonio yesterday, where the theme was "I3: Insight, Innovation, and Impact." [Ed note: click here to view our slides.]An overriding leitmotif of the confab was how brand marketers need to get down to the granular level, selling household to household rather than clustering around zip codes. SymphonyIRI chairman Romesh Wadhwani stressed the importance of monitoring