Beer Business Daily – beer industry news and numbers

Consumers Crave More Drink Flights

85% of consumers decide what type of alcoholic beverage they're going to drink after they get to the bar or restaurant, according to Next Level Marketing's annual consumer survey. Once there, they tend to base their decision on:1) drink menu2) special promotion3) house specialty drink4) bartender/server suggestion5) recommendationWINE PRICE EXPECTATIONS ON THE RISE. Looking at wine specifically, taste (58%) and price (53%) are the top two decision factors, followed by whether it's red or white (47%), brand name (33%) and

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