Consumers Buy Lots of Wine, Know Nothing About It

Among regular wine consumers, only about 12% really think they have a good understanding of the category, according to the recent TABS Analytics consumer survey. And that number drops down to only 5% when you look at occasional drinkers."They buy a lot [of wine], just don't know much about it," is how TABS founder and ceo Kurt Jetta summed it up, adding that this trend is what leads to fragmentation so that "there's not a lot of brand power."What this