Consumers Advance Premiumization in Wine Category

Table wine sales are holding steady at 5% growth year-to-date through June 15 in all IRI-measured channels. And although it took wine consumers a little longer to begin trading up post recession, premiumization trends are now going strong as consumers gravitate toward higher-priced wines off-premise.PREMIUM TABLE WINES PICK UP: Wines in the $8-$11 and $11-$15 price segments are leading the charge in 2014 with sales growth of 7.8% and 14.2% year-to-date. They also nabbed the most dollar share as wines