Consumer Retention Provides “Significant Boost” to DTC Wine Channel in 2021

Dear Client:   The pandemic hit the accelerator button on e-commerce, particularly bringing in a host of new users to the channel. And first-time buyers "are critical" to the growth of the direct-to-consumer wine shipping channel, according to Sovos ShipCompliant's annual DTC report. Fortunately, a lot of new buyers that were acquired in 2020, stuck around in 2021.  2020 FIRST TIME BUYERS STUCK AROUND IN 2021. Sovos ShipCompliant estimates the percentage of new buyers to the wine DTC channel is