Consumer Insight on How to Upgrade a Drink Menu

Continuing our coverage from Next Level Marketing's annual survey, today we'll dig into consumers' top decision-making factors when choosing a drink.FLAVOR RULES WINE CHOICE. Although consumers said price was the most important element of a beverage program, when asked specifically about choosing a wine, taste turned out to be the most frequently cited factor (57%). The other top decision-making factors include:-- Price (42%)-- Color (38%)-- Brand (31%)-- Glass or bottle (20%)Meanwhile, Their top wine flavor preferences were: sweet (25%), fruity