Consumer Behavior Shifts Here to Stay as Things Return to “Normal-ish”

Dear Client:  Even before COVID, consumers were surely (albeit, slowly) moving more into online alcohol sales. Indeed, "consumers are pulling brands and retailers into the digital," said 3x3 Insights ceo Mike Provance during a presentation hosted by Park Street University at the virtual Bar Convent Brooklyn last month.However, local, independent liquor stores have been slow to adopt e-commerce. Of the 50,000 or so liquor stores nationwide, only about 10%-15% have been able to quickly adopt e-commerce, according to 3x3 Insights