Constellation’s W&S Marketing Strategy, Plus a Host of Upcoming Innovations

Dear Client:Earlier this week, Constellation Brands hosted a wine and spirits investors day in Napa. Constellation evp and president of wine & spirits, Robert Hanson, outlined the broader company strategy for the wine and spirits division as well as the 10 brands they're really focusing on [see WSD 10-08-2019]. Constellation cmo Jim Sabia also took the stage to delve further into overall marketing strategy as well as changes and innovation being introduced to support the top 10 power brands. LEVERAGING ANALYTICS. "One