Constellation’s Plans for the Low End: “Sell it, Discontinue it or Milk it”

Dear Client:Constellation Brands' wine and spirits business has been reporting lackluster results recently. As such, one of the company's top priorities this year is to optimize its wine and spirits business, which includes rationalizing the low-end of the portfolio, said incoming ceo Bill Newlands during yesterday's CAGNY presentation. You may recall, Constellation was reportedly looking into selling some of its wine brands last October, including Clos du Bois, Mark West, Arbor Mist and Cooks [see WSD 10-22-2018]. Now Constellation brass