Constellation Strikes Deal with Coke to Make and Market Fresca Spirits RTDs

Dear Client:  Today Constellation Brands announced it has entered into a "brand authorization agreement" with The Coca-Cola Company in the US to bring the Fresca brand into the bev alc space "through the manufacturing, marketing, distribution, and launch of Fresca Mixed," a line of spirit-based ready-to-drink cocktails, per a release. "The Coca-Cola Company's Fresca brand is not only trusted by consumers, but also directly delivers on consumer preferences for refreshment, flavor, and convenience - attributes that also play well within beverage