Constellation Fully Acquires Effen Vodka

In Constellation’s third quarter conference call today, the company said it has acquired the remaining 50% equity stake in its Planet 10 Spirits j-v. Terms of the transaction were not disclosed. Effen vodka is Planet 10’s leading brand and increased 55% in volume during the 52-week period, according to IRI data.SPIRITS. Speaking of spirits, Svedka reportedly saw a shipment growth of 50% in the third quarter. Perhaps all that “risqué” marketing is working after all. Besides Svedka, spirits growth was